Intellectual Property
Trademark Portfolio
The SHEL mark and associated brand elements require trademark protection at both the Texas state level and the federal USPTO level. Total cost: $800. Processing time: 2–4 weeks (Texas), 12–18 months (USPTO).
SHEL™
Primary Mark · Software + App + Services
Computer application software for parental content protection, family digital safety monitoring, content filtering, and child safety; downloadable mobile application software; software as a service (SaaS) for family digital protection services.
USPTO Filing
IC 009 · $350
USPTO Filing
IC 042 · $350
USPTO Filing
IC 038 · $350
Texas Filing
IC 009 · $50
SHEL · LET THEM GROW SAFELY™
Tagline Mark · Secondary
Tagline used in connection with family content protection software and services. Secondary mark to protect the core brand message.
Recommended
File after primary mark
Priority
Phase 2 — after launch
VAL™
Feature Mark · Emotional Intelligence Layer
Val is Shel's emotional intelligence feature name. Trademark separately to protect the name from competitors building similar features.
Recommended
File with primary mark
Cost
$350 · IC 042
File now — $800 total
USPTO Federal Trademark
SHEL · IC 009 + 042 + 038 · $750 · 12–18 months · Full protection
File USPTO →